Because working with a Denver Metro interior designer who has a talent for home staging isn’t something everyone is familiar with, I wanted to share what my typical customer experience looks like.
According to the Real Estate Staging Association, professionally listed staged properties simply look better; spend 73 percent less time on the market; typically sell for more money; end up on buyers’ “must see” lists; are viewed as “well-maintained;” and have fewer concessions requested of the seller. (source: Daily News)
What is home staging?
Home staging is the practice of decorating and rearranging furniture in the home to make it better suited for a home purchase. I have been staging homes for my company, Broxton Design and Development for many years in the Greater Denver area and with great success.
The goals of home staging in Denver
I always start with an introduction and get to know the client and give some brief education about the goals of staging their Denver home.
- To get the home photo ready. Photos can make or break whether the home buyer wants to see the home or not. With more and more people doing research online before taking the time to visit a bunch of properties, many Realtors are using great photos and even video. We want the home to look great!
- To allow the buyer to see the best features of the home. When a home is cluttered or has lots of personal items that are related to the current resident, they may not be able to imagine themselves there. Home staging allows us to remove those obstacles so the buyer can see just how great the house is, and focus their attention on the best attributes of the home.
- To show the buyer they are making a good investment. No one wants surprises when purchasing their new home. They need to see if their couch or bed will fit. They are thinking about where they would have their TV. They want to know that all their groceries and dishes will fit. By clearing up space and setting up furniture in a way that shows them the spaciousness and efficiency of the space, they are more easily able to see themselves in the home, resulting in a quicker offer.
The Denver area home staging process
We begin with outside appearance and remove any items that are not pleasing to the eye. The less items in the front and backyard, the better. In the entryway, we remove items that may distract the potential buyer from seeing themselves living there, including family photos and/or religious items. As hard as it can be, I’m there to help the client sell their home as quickly as possible and get their asking price. We continue room by room taking notes. The clients really like and value the idea of having all this information in a “checklist” format.
From that checklist, the client can then begin the process of decluttering, cleaning, removing and adding items, as needed. I may help move furniture or help or change the placement of décor items to be more pleasing. Because I am objective, I am able to see things from a different point of view than the client.
The client and I discuss any concerns or obstacles and resolve them in a mutually beneficial way. The Realtor is then able to do any video or photography. The home is listed, shown and an offer comes in!
My personal goal in home staging is really to partner with and become a resource for the home seller.
Let’s make sure you get the most for your home for sale in Denver!